Red Cross and Dunkin’ Donuts celebrate a lifesaving partnership with 2018 Dunkin’ Donors Make a Difference campaign
For the 11th year, the American Red Cross and Dunkin’ Donuts will partner in January to help increase blood donations and reward generous donors.
Through the Dunkin’ Donors Make a Difference campaign, all those who come to give blood or platelets in January at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, Vermont and parts of New York will receive a $5 DD Card.
“Donating blood or platelets helps to save lives, and with Dunkin’ Donuts’ support, we can help ensure hospital patients receive the transfusions they need,” said Donna M. Morrissey, director of national partnerships, Red Cross Biomedical Services. “We appreciate the dedication that Dunkin’ Donuts has given to our mission for more than a decade. The need for blood doesn’t break for winter weather. Please make an appointment to give the gift of life through a blood or platelet donation this January.”
The $5 DD Card can be used toward the purchase of any item at participating Dunkin’ Donuts. In addition, the DD Card features a Red Cross logo, is reloadable and can also be enrolled in the DD Perks® Rewards program.
“We’re proud to partner with the Red Cross once again to thank blood donors this January,” said Michelle McDonough, field marketing manager. “The Dunkin’ Donors Make a Difference campaign clearly resonates with donors and benefits countless people and communities in need. It reflects Dunkin’ Donuts’ steadfast commitment to the health of our communities and the ongoing support of local Dunkin’ Donors business owners.”
The Red Cross and Dunkin’ Donuts partnership has achieved great success during the past 10 years by supporting the collection of approximately 790,000 blood and platelet donations during January, which is often a challenging month for donations due to winter weather forcing blood drives to cancel and seasonal illnesses temporarily keeping some donors at home.